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Forbes, which is now up for auction one more time, has had a fascinating afterlife since the family sold their control. And it might be a harbinger for some legacy brands, but for one pesky detail.
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Last year, the Russian investor and oligarch Magomed Musaev was caught on tape bragging about what he described as a stealthily executed media acquisition: “I just bought global Forbes,” he told associates on recordings obtained by The Washington Post. Technically, of course, he hadn’t, and things were a little more complicated. And they were about to get even more complicated, too.
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