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Thanks for following our work at Puck.
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And welcome back to The Stratosphere. It’s as good a time as ever to subscribe, because now as part of our bundle you will have access to the insider reporting of my fantastic new Washington colleague, Tara Palmeri. Trust me, you will want to sign up for her emails here.
In today’s edition, my reporting on the vast, eccentric history of Elon Musk’s wealth. When placed side-by-side with his billionaire brethren, many of the (likely) soon-to-be-minted Twitter owner’s financial quirks are as idiosyncratic as the man himself. What is Elon telling friends privately about the deal? How is he so comfortable with so much debt? Is he really going to finance Twitter himself, or is he going to rope in some of his wealthy, conservative friends, too? My reporting, below the fold.
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Elon’s Eccentric Empire |
With ingenuity and insane leverage, Elon Musk has created one of the world’s most unconventional financial concerns. Maybe the Twitter deal, against that backdrop, actually makes perfect sense. |
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For all of Elon Musk’s eccentricities—smoking a spliff with Joe Rogan, tweeting about a boner-killing Bill Gates—it is his financial quirks and contradictions that are most predictive of his Twitter endgame. The world’s richest man is famously illiquid, undiversified, and was largely uninterested, until last month, in operationalizing his assets in nonindustrial domains, such as Gates has done in philanthropy, orfrenemy Peter Thiel in politics, or Steve Ballmer in sports. And yet even more than those other billionaires, the definitive feature of Elon’s extraordinary wealth creation has been a preternatural tolerance for risk, honed over the years by his messianic certitude, titanic successes, and near-failures.
Musk’s $44 billion purchase of Twitter, and the mega-confident impulsiveness with which he pulled together the financing, is the latest example of this trademark chutzpah. My partner Bill Cohan has written about the extraordinary risk that Musk is taking on, leveraging his Tesla stock so close to the bone in order to finance $12.5 billion of his Twitter bid. This fits a larger biographical pattern of economic cliff-jumping, often without looking: at the age of 27, according to Ashlee Vance’s biography, Musk took $12 million of the $22 million in proceeds that he got from selling his first company, Zip2, and immediately funneled it into starting his second, what eventually became PayPal. A few years later, Musk took the $180 million he made post-tax from selling PayPal and immediately flipped $100 million into starting SpaceX. As one Musk friend told me last week, “He’s doubled and tripled down on his prior companies when it was financially imprudent to do so.” This bet-the-farm mentality has only added to his legend.
Legend doesn’t pay the bills, though... |
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FOUR STORIES WE'RE TALKING ABOUT |
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Peak TV's Plunge |
Matt and Bloomberg’s Lucas Shaw break down the rapidly approaching end-times for peak TV. |
MATTHEW BELLONI |
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Post-Roe Nuclear Fallout |
Puck’s Tara Palmeri joins Peter to discuss the stunning revelation that the SCOTUS is poised to overturn Roe. |
PETER HAMBY |
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The A.I.-I.P. Supernova |
Will robots eventually replace us? Who knows. But either way, they're going to learn how to create superhero movies. |
ERIQ GARDNER |
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Elon's Eject Button |
Musk essentially only bought a $1 billion call option to buy Twitter, but various market moves suggest things are lining up. |
WILLIAM D. COHAN |
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