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Hulu M&A Hunger Games

The conversation surrounding Hulu has become oversimplified and binary, suggesting that either Disney buys Comcast’s third of the company, or Comcast buy’s Disney’s two-third’s stake. But that’s unreflective of the complex industrial phase that streaming has entered.

After Disney C.E.O. Bob Iger took the gloves off and announced that all options are on the table regarding Hulu, conversations around the streamer’s future have been fairly myopic.
After Disney C.E.O. Bob Iger took the gloves off and announced that all options are on the table regarding Hulu, conversations around the streamer’s future have been fairly myopic. Photo: Gilbert Flores
Julia Alexander
March 15, 2023

Ever since Disney’s most recent earnings call, wherein C.E.O. Bob Iger finally took off the gloves and announced that all options are on the table regarding Hulu, conversations about the streamer’s future have been fairly binary—conventional wisdom suggests that Disney, which owns two-third of the business, either buys out Comcast, which owns the remaining third, or vice versa. And, sure, it’s entirely possible that one of these two outcomes could occur. But the reality, as Iger was presumably insinuating, is that neither plan is perfect for the stakeholders involved, or even Hulu itself, for that matter.