Good evening, I’m Dylan Byers.

Welcome back to In The Room, my bi-weekly email on the behind-the-scenes drama of the American media industry. After a week in Sun Valley, I’ve spent the last few days post-gaming the Allen & Co. conference with media execs and other attendees. One enduring preoccupation for many has been the future of sports rights, the linchpin of the media ecosystem, and specifically the fate of NFL’s Sunday Ticket. So, without further ado, some fresh dirt on the conversations between Commissioner Goodell and Apple’s Eddy Cue.

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Observing them all in the wild last week, I couldn't help but think of the integral role they will play in the fortunes of the major tech and media companies going forward. Live sports, particularly football, has long been the linchpin of the entire broadcast and cable ecosystem. The most popular show on television every year is Sunday Night Football, followed by Thursday Night Football, followed by Monday Night Football. And now the value of live sports has become even more apparent in recent months as legacy media executives, spooked by the Netflix selloff and a market recalibration, take solace in their vast reserves of linear revenue. As I reported last week...