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Welcome back to The Varsity, my twice-weekly private email about all the personalities—their hopes, dreams, fantasy deals, anxieties, defenestration nightmares, and everything in between—in the sports media business. Mrs. Varsity and I are spending the long weekend hiking in Great Smoky Mountains National Park—empty nesting is the best! Happy U.S. Open Second Round to all who celebrate.
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Welcome back to The Varsity, my twice-weekly private email about all the personalities—their hopes, dreams, fantasy deals, anxieties, defenestration nightmares, and everything in between—in the sports media business. Mrs. Varsity and I are spending the long weekend hiking in Great Smoky Mountains National Park—empty nesting is the best! Happy U.S. Open Second Round to all who celebrate.

With all due modesty, my first Varsity podcast with Peyton Manning was great. After the show, Peyton offered to add me to the ManningCast if I could get Marchand to stop parking his stroopwafel food truck next to his mansion outside Denver every Monday night. (Knock it off, Marchand!) Anyway, the NFL Hall of Famer turned media impresario was indeed a fabulous first guest and spoke mellifluously about the genesis of Omaha Productions, his partnership with Jamie Horowitz, Bill Belichick’s on-air potential, Tom Brady’s preparation for the Fox booth, and gestured at what he would have been able to rake in if he were in Knoxville during the N.I.L. era. Listen to it here. And subscribe here and here.

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MLB’s Brewing Bidding War
MLB’s Brewing Bidding War
I’m told that several of the world’s biggest media and technology companies—Amazon, Apple, Google/YouTube, and NBCUniversal—are checking in with MLB on a regular basis about the possibility of getting local rights as they come available.
JOHN OURAND JOHN OURAND
Don’t worry, dear reader, this story isn’t actually about regional sports networks—it’s merely R.S.N.-adjacent. But the potential collapse of Diamond Sports Group, a bankruptcy journey that has become one of the great leitmotifs of the Varsity cinematic universe, has created a fascinating emerging opportunity—and potential bidding war—for some far larger players. I’m told that several of the world’s biggest media and technology companies—Amazon, Apple, Google/YouTube, and NBCUniversal—are checking in with MLB on a regular basis about the possibility of getting local rights as they come available. A Diamond default would strike the mother lode.
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Welcome back to The Varsity, my twice-weekly private email about all the personalities—their hopes, dreams, fantasy deals, anxieties, defenestration nightmares, and everything in between—in the sports media business. Mrs. Varsity and I are spending the long weekend hiking in Great Smoky Mountains National Park—empty nesting is the best! Happy U.S. Open Second Round to all […]
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