Huma’s Next Chapter & Goldman Flacks

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It will surprise no one to learn that Goldman Sachs, the Wall Street behemoth, has not always had a seamless relationship with the media. (I should know, having been relegated, in the past, to the firm’s penalty box.) But the recent hiring of Tony Fratto as its head of communication—only the fifth person to hold that job in the company’s 153-year history—seems a fitting time as ever to look back at how his predecessors have handled the respective crises of their day.

But first, some news about Huma Abedin, Hillary Clinton's longtime chief of staff, that crossed my desk yesterday…

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Goldman Flacks

Tony Fratto is the latest executive to head from the hilt of D.C. to the Goldman P.R. throne. Some notes on what he can learn from his predecessors.

WILLIAM D. COHAN

Amid the flood of news that Goldman Sachs shared with us last week—that its short-lived experiment in consumer banking had pretty much flopped; that it was combining its wealth management and asset management businesses; and that cost-cutter Marc Nachmann, who will run the combined division, is hurtling up the firm’s ranks into serious contention to succeed current C.E.O. David Solomon—came a little sidebar about the fact that Goldman had also hired Tony Fratto as its new head of communications, only the fifth person to hold that job in the company’s 153-year history.

Fratto, a former deputy White House press secretary under George W. Bush and one of the founders of Hamilton Place Strategies (now known as Penta), a revered D.C.-based communications advisory firm, will join Goldman as a...

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FOUR STORIES WE’RE TALKING ABOUT