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Welcome back to The Varsity, my twice-weekly private email on the power, money, and egos behind your favorite sports leagues and teams. I’m coming to you tonight from my hometown of Washington, D.C., where it seems like I’ve spent most of the week talking to sports business types encamped in Paris for the Olympics. I’d love to see NBC’s T&E from these games.
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Welcome back to The Varsity, my twice-weekly private email on the power, money, and egos behind your favorite sports leagues and teams. I’m coming to you tonight from my hometown of Washington, D.C., where it seems like I’ve spent most of the week talking to sports business types encamped in Paris for the Olympics. I’d love to see NBC’s T&E from these games.

Mea culpa: Before we begin, I want to correct a mistake I made in Monday’s issue. Somehow I quoted Michael Nathanson, the respected MoffettNathanson analyst whom I have known for decades, as David Nathanson, the co-president of Mapleton Investments. I regret this mistake, and as my punishment I will rewatch Marchand’s interpretive dance routine set to Taylor Swift’s 1989 (Taylor’s Version).

Let’s get to it…

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NBC Prepares for Those NBA Economics
NBC Prepares for Those NBA Economics
Comcast executives are thrilled about the value that the NBA can offer NBC’s primetime lineup and Peacock’s growth and retention rates. But making the deal profitable will require some strategery at the affiliate and distributor level—and the fun is about to begin.
JOHN OURAND JOHN OURAND
Soon after Brian Roberts’ surprising and carefully crafted decision to bid $2.5 billion per year for NBA rights—a number that blew his competitors, Warner Bros. Discovery and C.E.O David Zaslav, out of the water—the media narrative quickly turned to how the league could help boost Peacock and become shrewdly amortized across two large weekly primetime windows on NBC. But media business veterans, who know that the Comcast C.E.O. is a savvy negotiator and a P&L viper, also assumed that Comcast and NBCU would be using the rights package as leverage in...
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Welcome back to The Varsity, my twice-weekly private email on the power, money, and egos behind your favorite sports leagues and teams. I’m coming to you tonight from my hometown of Washington, D.C., where it seems like I’ve spent most of the week talking to sports business types encamped in Paris for the Olympics. I’d […]
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