What I’m Hearing+: The Streaming Sports War Begins

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Greetings from Brooklyn, and welcome back to What I’m Hearing+, my weekly complement to Matt Belloni's flagship property, focused on the streaming industry and the analytics behind it all. I hope you had a great Thanksgiving.

Tonight, with the World Cup midstream, I’m parsing the data behind the future of live sports on streaming platforms, which leads to some surprising conclusions.

But first…

The Great (Silly, Reductive) Glass Onion Debate

Netflix’s limited theatrical release of Glass Onion: A Knives Out Mystery, with its ~$15 million gross over the Thanksgiving week, has become a kind of Rorschach test for...

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The Sports-Streaming Mess Is Just Starting

The World Cup was supposed to promise soccer fans a plethora of streaming options. Instead, it demonstrates just how far the industry has to go to nail live sports.

JULIA ALEXANDER

There are few more symbiotic relationships in the new world of entertainment than the one between streaming and soccer fans. American audiences who watch the sport are among the youngest in the country, with 50 percent under the age of 40, according to a Morning Consult survey, and the same demographic of cord-cutters and never-corders who subscribe to...

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