Welcome back to another edition of What I’m Hearing+, a weekly column looking at the ins and outs of the streaming industry through the data that often tells a different story than what executives would like you to believe. Today I’m sitting down with my colleague Dylan Byers to discuss everything happening at the biggest companies behind the streaming services.

But first…

Dylan Byers: It’s a pleasure to be talking to you, Julia. To get right to it: No, there is almost no chance of a morning TV show drawing a young audience—not in meaningful numbers, anyway. But that’s not the play here. The play is to create a thinking person’s alternative to the morning fluff found on broadcast, which is effectively what Licht helped create at MSNBC, with Morning Joe, and CBS, with CBS This Morning. Licht talks a big game about this show being a “game changing,” “mass appeal” play—something that will go toe-to-toe with Today and Good Morning America—but the real ambition here is more modest: make mornings on CNN relevant and respectable again, and maybe boost the ad revenue in the process...