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Welcome back to The Varsity, my twice-weekly private email on the heroes and villains of the sports business. Tonight, I’ve got an in-depth interview with billionaire Ted Leonsis on the transformation of sports ownership economics. After generations of mushrooming media deals, change is afoot. After all, Mark Cuban sold a majority of his stake in the Dallas Mavericks to the Adelson family because the next wave of revenue generation will coalesce around real estate and entertainment.
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The Varsity

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Welcome back to The Varsity, my twice-weekly private email on the heroes and villains of the sports business. I’m John Ourand, still coming to you from Puck’s beautiful Costa Rican bureau. After spending several days in the rainforest, this email hails from the coastal town of Puntarenas, which is near the better known Manuel Antonio Beach. I’m sorry to report, dear reader, that I have not been able to uncover any fútbol rights battles down here…

Tonight, I’ve got an in-depth interview with billionaire Ted Leonsis on the transformation of sports ownership economics. After generations of mushrooming media deals, change is afoot. After all, Mark Cuban sold a majority of his stake in the Dallas Mavericks to the Adelson family because the next wave of revenue generation will coalesce around real estate and entertainment. I was eager to get Leonsis’ perspective on that, considering his background in tech.

Also: One final reminder to stop forwarding this email or else I’ll send you Marchand’s Fifty Shades of Grey fan fiction.

Let’s get to it…

Player of the Week: Art Rooney II
It’s become such a big deal to host the NFL Draft that the league now announces its venues years ahead of time. So congratulations to Art Rooney II, the Steelers owner, whose...

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Kings of Leonsis
Kings of Leonsis
As team valuations skyrocket, I sat down with D.C. sports magnate Ted Leonsis to get his candid take on why Cuban sold the Mavs, the future of R.S.N..s, and how Ballmer changed the game.
JOHN OURAND JOHN OURAND
Owning a sports franchise—the most exclusive item in the billionaire trophy case—has become a vastly more profitable enterprise in recent years. Private equity firms, sovereign wealth funds, and celebrities are all fighting for ownership stakes. What was once a vanity asset is now a massive, global business that promises enviable tax-advantaged returns and fabulous rent-seeking economics. Mark Cuban, who just sold his majority stake in the Mavericks for $4.5 billion, netted a nearly 1,500 percent return on his $285 million investment. Dan Snyder, who paid $800 million for Washington’s NFL team in 1999 and spent the next two decades running the franchise into the ground, offloaded the team to...
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Unpacking the House speaker’s pro-Israel crusade.
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Welcome back to The Varsity, my twice-weekly private email on the heroes and villains of the sports business. Tonight, I’ve got an in-depth interview with billionaire Ted Leonsis on the transformation of sports ownership economics. After generations of mushrooming media deals, change is afoot. After all, Mark Cuban sold a majority of his stake in […]
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