The Week in Shopping: The Death of Barbie Pink & Thom Browne’s Palm Beach Play

The Editors
November 18, 2024

Spring is springing, and the early signs are mercifully in evidence—no, not the daffodils (though those are nice) but the start of the season’s deliveries. Those are, if you will, the first shoots of the trends we’ll be seeing as the days warm up. So far, there are several fashion perennials on our radar, albeit with some fresh twists: the latest shade of pink, the inevitable return of crochet and raffia, and a White Lotus–fueled fascination with resortwear. I’ve also got a theory on Toteme’s pricing strategy, intel on Palm Beach retail, and news of a strategic change at J.Crew, which may tick off a select group of people who remember the era of #menswear.

Another thing to note: Peach is the summer’s preferred pink-adjacent color. It’s not neon, rosy, or Millennial, and it’s certainly not Barbiecore pink. It’s likely that Chloé designer Chemena Kamali’s well-reviewed Spring/Summer 2025 debut helped inspire its current ubiquity with mass brands, as this particular shade is the Richemont-owned fashion house’s signature color. Peach’s presence immediately indicates a floor reset into pre-Easter near-pastels. It showed up in my channel checks at J.Crew, which has a cotton t-shirt in pointelle and satin pants; U.K.-based work-to-weekend brand Me+Em’s maxi skirt; Staud’s silk set (top + maxi skirt); Rixo’s vintage-inspired silk top; and Cos’s linen dress. It has made its way to accessories, including Savette’s new suede and mesh top-handled structured clutches. As with all new deliveries, the thing to watch is how quickly these items sell and show up on the street. Look also at the timing of markdowns, which can indicate when retailers have overindexed on a shade that’s hard to wear.